Monday, March 26, 2007

Slick New Logo!

We updated our logo at WhiteHat Security. I was really fond of the old one, but the new one turned out to be pretty slick!

The New

The Old


David said...

Hmm, stetson vs fedora. I like the look of the new stetson and always felt fedoras were overused as icons and logos.

"White Hat Security — Deep down, we all want to be cowboys."

Thomas said...

I like the original better, but not so much that I'd make an issue out of it.

The real question is, you clearly already had the merit badge for "professional logo"; what prompted you to take the time to update it?

LonerVamp said...

Please tell me you got a spam mail from someone trying to sell you brand management (and maybe search engine results placement)! :) That would be fun!

On the logos, I really like both of them!

Jeremiah Grossman said...

@david, thanks. Its actually more in keeping with our roots as well. We were named after the old spaghetti westerns where the good guys always wore white hates.

@thomas, partially marketing driven, partially legal trademark matters. Unfortunately I can't speak much on that.

@lonervamp, what do you mean? Isn't that how everyone does it? :)

Thanks guys!

Jeremiah Blatz said...

Wow, that typography is a *vast* improvement. You obviously clicked on the right spam link!

Chris_B said...

The typography is indeed much better though I personally prefer the old hat.

Anonymous said...

I still prefer the old logo, but the new logo looks good too.

Jeremiah Grossman said...

@Jeremiah Blatz, well you know, anything worth doing... :)

@Chris_B, Yah, the fedoras are nice, a little over used now. The cowboy hat in security, not so much.

@hackathology, yah, it'll be hard for me to appreciate the new one as well.

Glad you all like the logo. I was a little concerned that people might say it sucked and I'd be stuck with it. :)

Chris_B said...

thats a cowboy hat?

Jeremiah Grossman said...

Oh please don't mess with me.

chris_b said...

no really, I couldnt tell. gonna update your favicon.ico as well?

BTW you gonna be at Black Hat Tokyo again this year?

Jeremiah Grossman said...

Yah, the favicon is updated. Depending in the response I get during BH USA, I may actually go there for a encore as I did last year and the year before. I like Tokyo a lot. So, a lot depends on IF I get accepted to USA, then in Tokyo as well.

Either way I'll have to get a replacement passport, darn washing machines.

Anonymous said...

Damn Jeremiah, i really envy you. Tokyo is definitely a place i would love to visit too, make sure you try the noodles there, you won't regret.


jeremiah said...

Thanks. :) Life has been treating me well over the last few years. Hasn't all been roses though, takes A LOT of work. Right now, am just barely hanging in there.

Having been to about a dozen countries, I think my favorite place so far is Singapore. Nice people, great climate, english speaking, immaculate, stellar seafood, etc. Nothing beats Maui yet though.

Anonymous said...

Hmm I really liked the old one, especially the capped letters, looks more uniform then different sizes. Also I can understand issues about the "hat" but isn't there a way of drawing the hat a little different?

If I would choose it'll be the old one.


Anonymous said...

Holla Jeremiah, I am glad that you like singapore because there is where i am from. If you ever go to singapore again, please do let me know. I can recommend a few place for you to eat.


Anonymous said...

Well I can complain but I better put my money where my mouth is :)

If I would call the shots, I make it something like this:



Davi Ottenheimer said...

excellent! i guess if you ever have a "whitehat man" ad campaign you might have to do some serious differentiation:

Anonymous said...

I like old logo better new one.


Jeremiah Grossman said...

@hackathology: You got it. Just waiting for the next BlackHat in the region. :)

Jungsonn: Wow! That's pretty slick looking. Always impressive how many cross talents various people in the community have. I should put the word out on things like this more often.

Davi: Yah, thats not exactly the "feel" I want to convey though. Heh. However, I do have in my possession a certain squeeze toy you asked about. Its really cool. :)

Anonymous said...

I'm tired of looking at the logo. Ready for the next blog!